Behind the Scenes: Why Sharing Your Process Builds More Than Just Content

May 20, 2025

Most brands focus on polished results—perfect graphics, glowing testimonials, curated feeds. But you know what really builds connection and trust? The behind-the-scenes (BTS).

At Gold Arrow Marketing Experts, we’ve seen firsthand how showing the process—not just the product—can increase engagement, build loyalty, and attract the right clients. If you're only posting the final product, you're missing a huge opportunity to humanize your brand and establish authority.

Why “Process” Content Works

People don’t just want the what—they want the how. When you show your audience what goes into your work, it:

  • Builds transparency and trust
  • Demonstrates expertise
  • Differentiates your approach from others

You’re not just selling a service. You’re inviting people into your method, your care, and your thought process. That’s a powerful bond.

Types of BTS Content That Perform

Here are a few ways to show your process that feel authentic and engaging:


1. The Making Of

Whether it’s a marketing strategy, logo design, or product launch—document the process. Snap a quick pic or video while you're mid-task.

✅ GAME Tip: Use Instagram Reels to do a “Day in the Life” or a time-lapse of your workspace while you build something.


2. Before and After, with the Story

Don’t just show the end result—walk us through how you got there. What was the client’s problem? What steps did you take?

📌 Use carousels to break down the transformation, especially if you’re a service provider like a coach, designer, or strategist.


3. Client Onboarding or Strategy Breakdown

People are curious! Share what happens after someone signs on to work with you. Do you start with a discovery call? An audit? A content plan?

🎥 You can do this as a voiceover Reel or a blog-style Story highlight.

What This Builds: Trust, Expertise, and Relatability

The behind-the-scenes content isn’t fluff—it’s proof. It shows that you’re hands-on, knowledgeable, and process-driven. And it reassures your potential clients that they’ll be taken care of.

Ready to Show Your Work?

You don’t have to wait for a perfect final product. Start sharing the real-time wins, the work-in-progress shots, and the thoughtful steps behind what you offer.


Need help turning your process into content? Follow @goldarrowme for weekly inspiration and expert marketing tips.

Stories of Success From Our Clients

Related Articles

May 21, 2025
It’s one thing to post. It’s another thing to connect . And that’s where interactive content comes in.
May 2, 2025
If you’ve been putting in the work on Instagram but not seeing your followers turn into paying clients, it might feel like your efforts are going to waste. But here’s the truth: you don’t need paid ads to grow a loyal customer base —you just need the right approach. At Gold Arrow Marketing Experts (GAME) , we’re all about smart, sustainable strategies that turn visibility into value.
May 1, 2025
In today’s fast-paced digital world, content isn’t just king—it’s your full-time employee, sales team, and storefront all rolled into one. But here’s the kicker: not all content strategies are created equal . Some drain your time, energy, and resources without delivering real results. At GAME, we see it all the time—brands stuck in a loop of inconsistent posting, unclear messaging, and low engagement. The good news? With a few strategic shifts, you can transform your content from random noise into a powerful client magnet.  Let’s break it down.
An aerial view of a residential area at sunset.
February 10, 2025
In today’s competitive real estate market, visibility is everything. Gina Barnett, a Southern California agent, wanted to grow her social media presence into a powerful lead-generation tool. With a strategic content approach and targeted engagement tactics, we helped her achieve massive follower growth, increased engagement, and a steady pipeline of high-quality leads—all in just three months. Here’s how we did it.
A large group of people are sitting in a dark room.
December 18, 2024
Baron Brown Studio, a premier acting school based in Los Angeles, specializes in the renowned Meisner Technique and has built a reputation for cultivating talent. However, their digital presence and marketing efforts no longer reflected their prestigious brand. They approached us to modernize their branding and revolutionize their marketing practices to better connect with prospective students and elevate their business outcomes.
An aerial view of a residential area surrounded by trees
November 20, 2024
In the competitive real estate market of Northern California, staying connected with clients and maintaining top-of-mind presence is essential for success. James Endo, a dedicated real estate agent, recognized the need for a consistent communication strategy that would help him nurture relationships with his clients and farming area while showcasing his expertise in a growing niche. With our tailored approach, we helped James transform his outreach efforts and achieve measurable results.