Client Success Spotlight — How Gina Barnett Turned Social Media Into a Lead-Generating Machine

February 24, 2025

Let’s talk about real results. One of our favorite things at GAME is watching clients grow their business using the exact strategy we coach—and Gina Barnett’s story is one worth sharing.


Gina is a passionate business coach who came to GAME wanting more than just likes and follows—she wanted qualified leads, better messaging, and a sustainable content system. Here’s how we helped her make that happen.

Step 1: Clarify the Message

First things first: we helped Gina refine her core messaging.

Too often, brands speak in vague terms that confuse more than convert. We worked together to nail down:

  • What she offers
  • Who it’s for
  • What results clients can expect

✅ GAME Tip: Your messaging should be so clear that someone can understand your offer in under 10 seconds.

Once Gina’s messaging was solid, everything else flowed more naturally.


Step 2: Build a Content System That Converts

We didn’t throw spaghetti at the wall—we followed a strategy.

🎯 Weekly content breakdown:

  • 1 educational Reel
  • 1 testimonial or client result
  • 1 engagement Story (poll, Q&A)
  • 1 value-packed carousel

This system made sure Gina’s content showed her expertise and created space for followers to engage.

🧠 Bonus: We tracked her best-performing content and leaned into what worked—especially behind-the-scenes and result-based posts.


Step 3: Turn Viewers into Leads

Once her content was consistently driving DMs and comments, we helped Gina build a soft CTA system to capture those leads.

Instead of hard-selling, we used:

  • DM triggers (“Message me the word READY”)
  • Story responses
  • Comment prompts
  • Link in bio optimization

The result? Gina saw a 30% increase in inbound leads within the first 45 days—and most came directly from her Stories and Reels.


Real Growth, Real Impact


In under two months, Gina went from scattered content to a repeatable lead generation system. More importantly, she felt confident and in control of her marketing.


Her audience became more engaged, her calendar started filling up, and she stopped second-guessing what to post.


Want to Be Our Next Success Story?


You don’t need to go viral. You just need a strategy that makes sense for your business, your audience, and your goals.

Ready to build your own lead machine? Follow @goldarrowme for real examples, templates, and marketing wins that work.

Stories of Success From Our Clients

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